DSG at W-Live

The Client
The 2025 WNBA Live event was a major moment for DICK’S. We brought fans into the heart of the game with immersive athlete-inspired drills, revamped photo ops, and a high-energy retail space built to spotlight women’s basketball style. A bold, new stage became the centerpiece, drawing packed crowds for athlete appearances, panels, and surprise moments. With support from partners like Nike, Jordan, and GameChanger, we created a dynamic space that connected product, culture, and community like never before.

The Results
Elevating the stage and screens was a big improvement to the space, fans could view the appearances from inside and outside of the engagement. Brand integration was improved.

The appearances were a major success, drawing large crowds to our footprint. The engaging programming kept fans entertained throughout, and the diverse lineup of activities created dynamic opportunities for meaningful fan interactions.

Lift & Learn Shadow Box and LED Pedestals were an exciting, new content integration opportunity for DICK’S and partner brands, that elevated product and storytelling. This brought a new cohesiveness from DICK’S retail stores into our space for the consumer.